Twitter Goes Mobile on its Birthday
Gavin Sugden, Research Director
21 March 2012
The most striking thing about the use of social media in 2012 is the normality of it for many: In the modern world people want information quickly and in an easily digestible format, and this helps to explain the growth in popularity of Twitter since its inception 6 years ago.
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Going public on the private screen
Gavin Sugden, Research Director
16 March 2012
The rise of the smartphone has coincided with the increased popularity, and normality, of social media usage. How are the two connected?
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We’re getting even more upmarket
John Carroll, Senior Director
9 February 2011
Data from the National Readership Survey show that, despite our gloomy views of the British economy, the country as a whole is becoming more middle class and the South of England even more so.
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Does the nation love their DAB radio?
Andy Haylett, Survey Director
7 February 2011
18.5 million adults are DAB owners, yet only an estimated 12.6 million are confirmed listeners. What are the other 6 million doing with their DAB sets?
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The snow helps boost local radio listening
Andy Haylett, Survey Director
3 February 2011
RAJAR figures for Q4 2010 indicate an increase in radio listeners, however each one listens for shorter periods.
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Sport England: Athletics now the biggest growth sport
Andy Haylett, Survey Director
24 January 2011
Now with four years worth of Survey data, it’s possible to pick out some emerging trends in the participation rates amongst the most popular sports.
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