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Twitter Goes Mobile on its BirthdayTwitter Goes Mobile on its Birthday
Gavin Sugden, Research Director
21 March 2012
The most striking thing about the use of social media in 2012 is the normality of it for many: In the modern world people want information quickly and in an easily digestible format, and this helps to explain the growth in popularity of Twitter since its inception 6 years ago. Twitter Goes Mobile on its Birthday

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Going public on the private screenGoing public on the private screen
Gavin Sugden, Research Director
16 March 2012
The rise of the smartphone has coincided with the increased popularity, and normality, of social media usage. How are the two connected? Going public on the private screen

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Nextradio gives a glimpse of the future Nextradio gives a glimpse of the future
Andy Haylett, Survey Director
16 September 2011
MediaCT Light Bites: Andy Haylett left the Nextradio conference with a real feeling of positivity and excitement at what the future holds for radio. Nextradio gives a glimpse of the future

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Why newspapers and magazines should survive the digital ageWhy newspapers and magazines should survive the digital age
John Carroll, Senior Director
1 September 2011
In our latest MediaCT Light Bites blog, John Carroll asks, in an industry where we are led to believe that print is dying and tablets are the saviour, why has print stood the test of time? Why newspapers and magazines should survive the digital age

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The Tablet is a game changerThe Tablet is a game changer
John Carroll, Senior Director
1 July 2011
John Carroll, from Ipsos MediaCT, on the recent Big Tablet Debate hosted by News International and Haymarket. The Tablet is a game changer

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We’re getting even more upmarket We’re getting even more upmarket
John Carroll, Senior Director
9 February 2011
Data from the National Readership Survey show that, despite our gloomy views of the British economy, the country as a whole is becoming more middle class and the South of England even more so. We’re getting even more upmarket

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Does the nation love their DAB radio?Does the nation love their DAB radio?
Andy Haylett, Survey Director
7 February 2011
18.5 million adults are DAB owners, yet only an estimated 12.6 million are confirmed listeners. What are the other 6 million doing with their DAB sets? Does the nation love their DAB radio?

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The snow helps boost local radio listeningThe snow helps boost local radio listening
Andy Haylett, Survey Director
3 February 2011
RAJAR figures for Q4 2010 indicate an increase in radio listeners, however each one listens for shorter periods. The snow helps boost local radio listening

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MediaCT Light Bites: Crossing the Digital Radio DivideMediaCT Light Bites: Crossing the Digital Radio Divide
John Carroll, Senior Director
13 September 2010
John Carroll, Senior Director at Ipsos MediaCT, shares the results of some new research on digital radio. MediaCT Light Bites: Crossing the Digital Radio Divide

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About this blog

Ipsos MediaCT "helps clients make connections in the digital age". We do this through an in-depth understanding of how consumers access media content inside and outside of the home. In addition to our monthly Bite-Sized Thought Piece publications, Light Bites provides our reactions to the latest media research industry developments.

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