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Welcome to the Ipsos MediaCT Light Bites Blog

Ipsos MediaCT Light Bites 

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How the Business Elite use digital James Torr, Senior Director 30 August 2011 With almost a third of top executives using tablets such as iPads, the business elite remains ahead of the curve in their adoption of technology and media consumption habits. How the Business Elite use digital
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The Answer is 7,353, what is the Question? Dawn Barry, Director 26 August 2011 Ipsos MediaCT Light Bites Blog: Dawn Collis asks where the 7.5m News of the World readers will have gone when the NRS reveals its latest report in November. The Answer is 7,353, what is the Question?
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RAJAR Reaches Another Record High Andy Haylett, Survey Director 4 August 2011 RAJAR today released their Quarter 2 2011 radio listening results and, the good news is - it’s more good news for radio. RAJAR Reaches Another Record High
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Three in four British adults are online John Carroll, Senior Director 2 March 2011 Recently published data from the National Readership Survey (NRS Jan-Dec 2010) tell us that three quarters of the adult 15+ population of Great Britain have accessed the internet in the past 12 months. Three in four British adults are online
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We’re getting even more upmarket John Carroll, Senior Director 9 February 2011 Data from the National Readership Survey show that, despite our gloomy views of the British economy, the country as a whole is becoming more middle class and the South of England even more so. We’re getting even more upmarket
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Does the nation love their DAB radio? Andy Haylett, Survey Director 7 February 2011 18.5 million adults are DAB owners, yet only an estimated 12.6 million are confirmed listeners. What are the other 6 million doing with their DAB sets? Does the nation love their DAB radio?
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The snow helps boost local radio listening Andy Haylett, Survey Director 3 February 2011 RAJAR figures for Q4 2010 indicate an increase in radio listeners, however each one listens for shorter periods. The snow helps boost local radio listening
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About this blog

Ipsos MediaCT "helps clients make connections in the digital age". We do this through an in-depth understanding of how consumers access media content inside and outside of the home. In addition to our monthly Bite-Sized Thought Piece publications, Light Bites provides our reactions to the latest media research industry developments.

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