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Welcome to the Ipsos MediaCT Light Bites Blog

Ipsos MediaCT Light Bites 

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Reading between the lines John Carroll, Senior Director 23 April 2012 Whilst declining circulations and readership for newspapers and magazines are widely and regularly reported, one in ten (9%) have viewed a newspaper or magazine via tablet, e-reader or app in the last 12 months. Reading between the lines
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Smartphones on the rise – but for how long? Quinton Lucion, Research Executive 16 May 2011 Last year saw a surge of activity surrounding the smartphone industry. That was in 2010 – has this changed at all in 2011? Smartphones on the rise – but for how long?
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Ipsos MediaCT "helps clients make connections in the digital age". We do this through an in-depth understanding of how consumers access media content inside and outside of the home. In addition to our monthly Bite-Sized Thought Piece publications, Light Bites provides our reactions to the latest media research industry developments.

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