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Welcome to the Ipsos MediaCT Light Bites Blog

Ipsos MediaCT Light Bites 

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Nextradio gives a glimpse of the future Andy Haylett, Survey Director 16 September 2011 MediaCT Light Bites: Andy Haylett left the Nextradio conference with a real feeling of positivity and excitement at what the future holds for radio. Nextradio gives a glimpse of the future
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Why newspapers and magazines should survive the digital age John Carroll, Senior Director 1 September 2011 In our latest MediaCT Light Bites blog, John Carroll asks, in an industry where we are led to believe that print is dying and tablets are the saviour, why has print stood the test of time? Why newspapers and magazines should survive the digital age
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Smartphones on the rise – but for how long? Quinton Lucion, Research Executive 16 May 2011 Last year saw a surge of activity surrounding the smartphone industry. That was in 2010 – has this changed at all in 2011? Smartphones on the rise – but for how long?
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Do They Know It's Christmas? DAB radio listeners do. Andy Haylett, Survey Director 12 May 2011 The 'Christmas Effect' - the number of DAB radios bought over the festive period is indicated in the first quarter of RAJAR data each year. Quarter 1 2011 is no exception, in fact there has been a larger increase this year than in the last few Christmases. Do They Know It's Christmas? DAB radio listeners do.
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The Bigger and Older Nation John Carroll, Senior Director 3 May 2011 It has been well reported that we are getting older as a nation. Is the media industry taking heed? The Bigger and Older Nation
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MediaCT Light Bites: Radio listening is increasingly mobile Charles Lawrie, Senior Research Executive 22 December 2010 Charles Lawrie of Ipsos MediaCT, gives us a flavour of the latest set of RAJAR radio listening survey results. MediaCT Light Bites: Radio listening is increasingly mobile
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MediaCT Light Bites: Christmas is coming – will Santa bring you a DAB radio? John Carroll, Senior Director 3 December 2010 John Carroll, Senior Director at Ipsos MediaCT, reviews the industry tensions over the promotion of DAB radio. MediaCT Light Bites: Christmas is coming – will Santa bring you a DAB radio?
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MediaCT Light Bites: More Good News For Digital Print John Carroll, Senior Director 31 August 2010 The latest set of National Readership Survey (NRS) results published on 27 August shows that the nation is increasingly embracing technology and the digital world. MediaCT Light Bites: More Good News For Digital Print
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MediaCT Light Bites: Read All About It! John Carroll, Senior Director 27 August 2010 The Q2 2010 National Readership Survey results were released on 27 August and provide newspaper and magazine publishers with the official readership estimates for their publications. MediaCT Light Bites: Read All About It!
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MediaCT Light Bites: Radio listening reaches record high Andy Haylett, Survey Director 5 August 2010 The new RAJAR figures released on Thursday 5th August (Q2 2010) make for interesting reading. There are more people than ever listening to the radio – a massive 46.8 million of us listen to the radio during an average week, that’s 91% of the UK population aged 15 and over. MediaCT Light Bites: Radio listening reaches record high
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About this blog

Ipsos MediaCT "helps clients make connections in the digital age". We do this through an in-depth understanding of how consumers access media content inside and outside of the home. In addition to our monthly Bite-Sized Thought Piece publications, Light Bites provides our reactions to the latest media research industry developments.

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