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Welcome to the Ipsos MediaCT Light Bites Blog

Ipsos MediaCT Light Bites 

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Media Research: Reasons to be cheerful John Carroll, Senior Director 13 December 2011 In a year sandwiched between the General Election and the Olympics, what has 2011 meant for the media research industry? If the research showcased at this year’s Media Research Group (MRG) Conference is anything to go by, then it has been a year of experimentation and change. Media Research: Reasons to be cheerful
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Smartphones on the rise – but for how long? Quinton Lucion, Research Executive 16 May 2011 Last year saw a surge of activity surrounding the smartphone industry. That was in 2010 – has this changed at all in 2011? Smartphones on the rise – but for how long?
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Do They Know It's Christmas? DAB radio listeners do. Andy Haylett, Survey Director 12 May 2011 The 'Christmas Effect' - the number of DAB radios bought over the festive period is indicated in the first quarter of RAJAR data each year. Quarter 1 2011 is no exception, in fact there has been a larger increase this year than in the last few Christmases. Do They Know It's Christmas? DAB radio listeners do.
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The Bigger and Older Nation John Carroll, Senior Director 3 May 2011 It has been well reported that we are getting older as a nation. Is the media industry taking heed? The Bigger and Older Nation
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Three in four British adults are online John Carroll, Senior Director 2 March 2011 Recently published data from the National Readership Survey (NRS Jan-Dec 2010) tell us that three quarters of the adult 15+ population of Great Britain have accessed the internet in the past 12 months. Three in four British adults are online
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We’re getting even more upmarket John Carroll, Senior Director 9 February 2011 Data from the National Readership Survey show that, despite our gloomy views of the British economy, the country as a whole is becoming more middle class and the South of England even more so. We’re getting even more upmarket
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Does the nation love their DAB radio? Andy Haylett, Survey Director 7 February 2011 18.5 million adults are DAB owners, yet only an estimated 12.6 million are confirmed listeners. What are the other 6 million doing with their DAB sets? Does the nation love their DAB radio?
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The snow helps boost local radio listening Andy Haylett, Survey Director 3 February 2011 RAJAR figures for Q4 2010 indicate an increase in radio listeners, however each one listens for shorter periods. The snow helps boost local radio listening
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Latest RAJAR radio audience listening results released Andy Haylett, Survey Director 28 October 2010 The latest RAJAR results show that 91% of people aged 15 and over are listening to the radio each week. Latest RAJAR radio audience listening results released
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MediaCT Light Bites: Has online research killed quality? John Carroll, Senior Director 20 October 2010 In the latest Light Bite from Ipsos MediaCT, John Carroll examines the effect that online research has had on the quality of the results. MediaCT Light Bites: Has online research killed quality?
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About this blog

Ipsos MediaCT "helps clients make connections in the digital age". We do this through an in-depth understanding of how consumers access media content inside and outside of the home. In addition to our monthly Bite-Sized Thought Piece publications, Light Bites provides our reactions to the latest media research industry developments.

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