Are targeted TV ads smart?
John Carroll, Senior Director
14 February 2012
Can we be certain that the increased targeting of advertising is going to be attractive to consumers in the future?

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MediaCT Light Bites: Crossing the Digital Radio Divide
John Carroll, Senior Director
13 September 2010
John Carroll, Senior Director at Ipsos MediaCT, shares the results of some new research on digital radio.

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MediaCT Light Bites: Has online research killed quality?
John Carroll, Senior Director
20 October 2010
In the latest Light Bite from Ipsos MediaCT, John Carroll examines the effect that online research has had on the quality of the results.

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MediaCT Light Bites: More Good News For Digital Print
John Carroll, Senior Director
31 August 2010
The latest set of National Readership Survey (NRS) results published on 27 August shows that the nation is increasingly embracing technology and the digital world.

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MediaCT Light Bites: Read All About It!
John Carroll, Senior Director
27 August 2010
The Q2 2010 National Readership Survey results were released on 27 August and provide newspaper and magazine publishers with the official readership estimates for their publications.

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MediaCT Light Bites: The Slow Rise of Digital Radio
John Carroll, Senior Director
5 August 2010
The latest set of RAJAR results published on 5th August 2010 (Q2 2010) shows that the current UK digital share of radio listening is 25%, meaning we are now half way towards the Government’s target of 50% set for the switchover from analogue to digital broadcasting.

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Social media and mobile – buzzwords of the year (again)
John Carroll, Senior Director
21 February 2012
The use of mobile or social media is now the norm for most of our surveys’ respondents. Is the research industry up to the challenge?

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