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Welcome to the Ipsos MediaCT Light Bites Blog

Ipsos MediaCT Light Bites 

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Does the nation love their DAB radio? Andy Haylett, Survey Director 7 February 2011 18.5 million adults are DAB owners, yet only an estimated 12.6 million are confirmed listeners. What are the other 6 million doing with their DAB sets? Does the nation love their DAB radio?
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It All Comes Together in London Andy Haylett, Survey Director 27 October 2011 RAJAR Q3 data: the gap is closing between the top three radio stations in London, explains Andy Haylett. It All Comes Together in London
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Latest RAJAR radio audience listening results released Andy Haylett, Survey Director 28 October 2010 The latest RAJAR results show that 91% of people aged 15 and over are listening to the radio each week. Latest RAJAR radio audience listening results released
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MediaCT Light Bites: Has online research killed quality? John Carroll, Senior Director 20 October 2010 In the latest Light Bite from Ipsos MediaCT, John Carroll examines the effect that online research has had on the quality of the results. MediaCT Light Bites: Has online research killed quality?
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RAJAR Reaches Another Record High Andy Haylett, Survey Director 4 August 2011 RAJAR today released their Quarter 2 2011 radio listening results and, the good news is - it’s more good news for radio. RAJAR Reaches Another Record High
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The issues facing media research John Carroll, Senior Director 10 October 2011 John Carroll, Ipsos MediaCT Senior Director and Chair of the Media Research Group (MRG) on the issues facing media research and why the research industry needs to experiment to achieve change. The issues facing media research
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The snow helps boost local radio listening Andy Haylett, Survey Director 3 February 2011 RAJAR figures for Q4 2010 indicate an increase in radio listeners, however each one listens for shorter periods. The snow helps boost local radio listening
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The Tablet is a game changer John Carroll, Senior Director 1 July 2011 John Carroll, from Ipsos MediaCT, on the recent Big Tablet Debate hosted by News International and Haymarket. The Tablet is a game changer
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We’re getting even more upmarket John Carroll, Senior Director 9 February 2011 Data from the National Readership Survey show that, despite our gloomy views of the British economy, the country as a whole is becoming more middle class and the South of England even more so. We’re getting even more upmarket
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About this blog

Ipsos MediaCT "helps clients make connections in the digital age". We do this through an in-depth understanding of how consumers access media content inside and outside of the home. In addition to our monthly Bite-Sized Thought Piece publications, Light Bites provides our reactions to the latest media research industry developments.

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