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Welcome to the Ipsos MediaCT Light Bites Blog

Ipsos MediaCT Light Bites 

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MediaCT Light Bites: More Good News For Digital Print John Carroll, Senior Director 31 August 2010 The latest set of National Readership Survey (NRS) results published on 27 August shows that the nation is increasingly embracing technology and the digital world. MediaCT Light Bites: More Good News For Digital Print
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MediaCT Light Bites: Read All About It! John Carroll, Senior Director 27 August 2010 The Q2 2010 National Readership Survey results were released on 27 August and provide newspaper and magazine publishers with the official readership estimates for their publications. MediaCT Light Bites: Read All About It!
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The Answer is 7,353, what is the Question? Dawn Barry, Director 26 August 2011 Ipsos MediaCT Light Bites Blog: Dawn Collis asks where the 7.5m News of the World readers will have gone when the NRS reveals its latest report in November. The Answer is 7,353, what is the Question?
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The Tablet is a game changer John Carroll, Senior Director 1 July 2011 John Carroll, from Ipsos MediaCT, on the recent Big Tablet Debate hosted by News International and Haymarket. The Tablet is a game changer
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About this blog

Ipsos MediaCT "helps clients make connections in the digital age". We do this through an in-depth understanding of how consumers access media content inside and outside of the home. In addition to our monthly Bite-Sized Thought Piece publications, Light Bites provides our reactions to the latest media research industry developments.

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