Are targeted TV ads smart?
John Carroll, Senior Director
14 February 2012
Can we be certain that the increased targeting of advertising is going to be attractive to consumers in the future?
Comments 0
Do They Know It's Christmas? DAB radio listeners do.
Andy Haylett, Survey Director
12 May 2011
The 'Christmas Effect' - the number of DAB radios bought over the festive period is indicated in the first quarter of RAJAR data each year. Quarter 1 2011 is no exception, in fact there has been a larger increase this year than in the last few Christmases.
Comments 1
Going public on the private screen
Gavin Sugden, Research Director
16 March 2012
The rise of the smartphone has coincided with the increased popularity, and normality, of social media usage. How are the two connected?
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Latest official radio listening figures released
Andy Haylett, Survey Director
2 February 2012
Radio expert Andy Haylett looks at the RAJAR release for Q4 2011, following a record breaking period in Q3.
Comments 5
Smartphones on the rise – but for how long?
Quinton Lucion, Research Executive
16 May 2011
Last year saw a surge of activity surrounding the smartphone industry. That was in 2010 – has this changed at all in 2011?
Comments 8
Social media and mobile – buzzwords of the year (again)
John Carroll, Senior Director
21 February 2012
The use of mobile or social media is now the norm for most of our surveys’ respondents. Is the research industry up to the challenge?
Comments 1
The Bigger and Older Nation
John Carroll, Senior Director
3 May 2011
It has been well reported that we are getting older as a nation. Is the media industry taking heed?
Comments 0
The Buzz of the 2011 Radio Festival
Andy Haylett, Survey Director
10 November 2011
Radio expert Andy Haylett on the successful 2011 Radio Academy Radio Festival.
Comments 0
The fog is lifting on radio audience measurement
John Carroll, Senior Director
16 November 2011
John Carroll on the latest trends and developments discussed at the 2011 European Radio Symposium.
Comments 0
The Tablet is a game changer
John Carroll, Senior Director
1 July 2011
John Carroll, from Ipsos MediaCT, on the recent Big Tablet Debate hosted by News International and Haymarket.
Comments 0