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Welcome to the Ipsos MediaCT Light Bites Blog

Ipsos MediaCT Light Bites 

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Reading between the lines John Carroll, Senior Director 23 April 2012 Whilst declining circulations and readership for newspapers and magazines are widely and regularly reported, one in ten (9%) have viewed a newspaper or magazine via tablet, e-reader or app in the last 12 months. Reading between the lines
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The Answer is 7,353, what is the Question? Dawn Barry, Director 26 August 2011 Ipsos MediaCT Light Bites Blog: Dawn Collis asks where the 7.5m News of the World readers will have gone when the NRS reveals its latest report in November. The Answer is 7,353, what is the Question?
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MediaCT Light Bites: Has online research killed quality? John Carroll, Senior Director 20 October 2010 In the latest Light Bite from Ipsos MediaCT, John Carroll examines the effect that online research has had on the quality of the results. MediaCT Light Bites: Has online research killed quality?
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MediaCT Light Bites: Crossing the Digital Radio Divide John Carroll, Senior Director 13 September 2010 John Carroll, Senior Director at Ipsos MediaCT, shares the results of some new research on digital radio. MediaCT Light Bites: Crossing the Digital Radio Divide
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MediaCT Light Bites: More Good News For Digital Print John Carroll, Senior Director 31 August 2010 The latest set of National Readership Survey (NRS) results published on 27 August shows that the nation is increasingly embracing technology and the digital world. MediaCT Light Bites: More Good News For Digital Print
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MediaCT Light Bites: Read All About It! John Carroll, Senior Director 27 August 2010 The Q2 2010 National Readership Survey results were released on 27 August and provide newspaper and magazine publishers with the official readership estimates for their publications. MediaCT Light Bites: Read All About It!
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MediaCT Light Bites: The Slow Rise of Digital Radio John Carroll, Senior Director 5 August 2010 The latest set of RAJAR results published on 5th August 2010 (Q2 2010) shows that the current UK digital share of radio listening is 25%, meaning we are now half way towards the Government’s target of 50% set for the switchover from analogue to digital broadcasting. MediaCT Light Bites: The Slow Rise of Digital Radio
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About this blog

Ipsos MediaCT "helps clients make connections in the digital age". We do this through an in-depth understanding of how consumers access media content inside and outside of the home. In addition to our monthly Bite-Sized Thought Piece publications, Light Bites provides our reactions to the latest media research industry developments.

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