Welcome to the Ipsos MediaCT Light Bites Blog
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Are targeted TV ads smart?
John Carroll, Senior Director
14 February 2012
Can we be certain that the increased targeting of advertising is going to be attractive to consumers in the future?
RAJAR Reaches Another Record High
Andy Haylett, Survey Director
4 August 2011
RAJAR today released their Quarter 2 2011 radio listening results and, the good news is - it’s more good news for radio.