Social media and mobile – buzzwords of the year (again)
John Carroll, Senior Director
21 February 2012
The use of mobile or social media is now the norm for most of our surveys’ respondents. Is the research industry up to the challenge?
Comments 1
Are targeted TV ads smart?
John Carroll, Senior Director
14 February 2012
Can we be certain that the increased targeting of advertising is going to be attractive to consumers in the future?
Comments 0
Latest official radio listening figures released
Andy Haylett, Survey Director
2 February 2012
Radio expert Andy Haylett looks at the RAJAR release for Q4 2011, following a record breaking period in Q3.
Comments 5
Three in four British adults are online
John Carroll, Senior Director
2 March 2011
Recently published data from the National Readership Survey (NRS Jan-Dec 2010) tell us that three quarters of the adult 15+ population of Great Britain have accessed the internet in the past 12 months.
Comments 2
MediaCT Light Bites: Radio listening is increasingly mobile
Charles Lawrie, Senior Research Executive
22 December 2010
Charles Lawrie of Ipsos MediaCT, gives us a flavour of the latest set of RAJAR radio listening survey results.
Comments 0
MediaCT Light Bites: Christmas is coming – will Santa bring you a DAB radio?
John Carroll, Senior Director
3 December 2010
John Carroll, Senior Director at Ipsos MediaCT, reviews the industry tensions over the promotion of DAB radio.
Comments 1