Social media and mobile – buzzwords of the year (again)
John Carroll, Senior Director
21 February 2012
The use of mobile or social media is now the norm for most of our surveys’ respondents. Is the research industry up to the challenge?

Comments 0

Are targeted TV ads smart?
John Carroll, Senior Director
14 February 2012
Can we be certain that the increased targeting of advertising is going to be attractive to consumers in the future?

Comments 0

The issues facing media research
John Carroll, Senior Director
10 October 2011
John Carroll, Ipsos MediaCT Senior Director and Chair of the Media Research Group (MRG) on the issues facing media research and why the research industry needs to experiment to achieve change.

Comments 0

Smartphones on the rise – but for how long?
Quinton Lucion, Research Executive
16 May 2011
Last year saw a surge of activity surrounding the smartphone industry. That was in 2010 – has this changed at all in 2011?

Comments 8

The Bigger and Older Nation
John Carroll, Senior Director
3 May 2011
It has been well reported that we are getting older as a nation. Is the media industry taking heed?

Comments 0

MediaCT Light Bites: Has online research killed quality?
John Carroll, Senior Director
20 October 2010
In the latest Light Bite from Ipsos MediaCT, John Carroll examines the effect that online research has had on the quality of the results.

Comments 0