Social media and mobile – buzzwords of the year (again)
John Carroll, Senior Director
21 February 2012
The use of mobile or social media is now the norm for most of our surveys’ respondents. Is the research industry up to the challenge?
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Are targeted TV ads smart?
John Carroll, Senior Director
14 February 2012
Can we be certain that the increased targeting of advertising is going to be attractive to consumers in the future?
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Media Research: Reasons to be cheerful
John Carroll, Senior Director
13 December 2011
In a year sandwiched between the General Election and the Olympics, what has 2011 meant for the media research industry? If the research showcased at this year’s Media Research Group (MRG) Conference is anything to go by, then it has been a year of experimentation and change.
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Why newspapers and magazines should survive the digital age
John Carroll, Senior Director
1 September 2011
In our latest MediaCT Light Bites blog, John Carroll asks, in an industry where we are led to believe that print is dying and tablets are the saviour, why has print stood the test of time?
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The Bigger and Older Nation
John Carroll, Senior Director
3 May 2011
It has been well reported that we are getting older as a nation. Is the media industry taking heed?
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Three in four British adults are online
John Carroll, Senior Director
2 March 2011
Recently published data from the National Readership Survey (NRS Jan-Dec 2010) tell us that three quarters of the adult 15+ population of Great Britain have accessed the internet in the past 12 months.
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