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Welcome to the Ipsos MediaCT Light Bites Blog

Ipsos MediaCT Light Bites 

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Latest Radio Audience Figures Released Andy Haylett, Survey Director 17 May 2012 Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release. Latest Radio Audience Figures Released
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The Flow of the Online Radio Stream Andy Haylett, Survey Director 3 May 2012 Radio expert Andy Haylett tells us why he thinks the real driver of growth for digital radio going forward is online. The Flow of the Online Radio Stream
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Reading between the lines John Carroll, Senior Director 23 April 2012 Whilst declining circulations and readership for newspapers and magazines are widely and regularly reported, one in ten (9%) have viewed a newspaper or magazine via tablet, e-reader or app in the last 12 months. Reading between the lines
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Social media and mobile – buzzwords of the year (again) John Carroll, Senior Director 21 February 2012 The use of mobile or social media is now the norm for most of our surveys’ respondents. Is the research industry up to the challenge? Social media and mobile – buzzwords of the year (again)
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Are targeted TV ads smart? John Carroll, Senior Director 14 February 2012 Can we be certain that the increased targeting of advertising is going to be attractive to consumers in the future? Are targeted TV ads smart?
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Latest official radio listening figures released Andy Haylett, Survey Director 2 February 2012 Radio expert Andy Haylett looks at the RAJAR release for Q4 2011, following a record breaking period in Q3. Latest official radio listening figures released
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Media Research: Reasons to be cheerful John Carroll, Senior Director 13 December 2011 In a year sandwiched between the General Election and the Olympics, what has 2011 meant for the media research industry? If the research showcased at this year’s Media Research Group (MRG) Conference is anything to go by, then it has been a year of experimentation and change. Media Research: Reasons to be cheerful
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The fog is lifting on radio audience measurement John Carroll, Senior Director 16 November 2011 John Carroll on the latest trends and developments discussed at the 2011 European Radio Symposium. The fog is lifting on radio audience measurement
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The Buzz of the 2011 Radio Festival Andy Haylett, Survey Director 10 November 2011 Radio expert Andy Haylett on the successful 2011 Radio Academy Radio Festival. The Buzz of the 2011 Radio Festival
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It All Comes Together in London Andy Haylett, Survey Director 27 October 2011 RAJAR Q3 data: the gap is closing between the top three radio stations in London, explains Andy Haylett. It All Comes Together in London
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About this blog

Ipsos MediaCT "helps clients make connections in the digital age". We do this through an in-depth understanding of how consumers access media content inside and outside of the home. In addition to our monthly Bite-Sized Thought Piece publications, Light Bites provides our reactions to the latest media research industry developments.

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