Are targeted TV ads smart?
John Carroll, Senior Director
14 February 2012
Can we be certain that the increased targeting of advertising is going to be attractive to consumers in the future?

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Are we gambling with the truth?
John Carroll, Senior Director
18 October 2012
John Carroll talks about big data and what to expect from this year's Media Research Group conference in Monte Carlo.

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Reading between the lines
John Carroll, Senior Director
23 April 2012
Whilst declining circulations and readership for newspapers and magazines are widely and regularly reported, one in ten (9%) have viewed a newspaper or magazine via tablet, e-reader or app in the last 12 months.

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Social media and mobile – buzzwords of the year (again)
John Carroll, Senior Director
21 February 2012
The use of mobile or social media is now the norm for most of our surveys’ respondents. Is the research industry up to the challenge?

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