Are targeted TV ads smart?
John Carroll, Senior Director
14 February 2012
Can we be certain that the increased targeting of advertising is going to be attractive to consumers in the future?
Comments 0
Are we gambling with the truth?
John Carroll, Senior Director
18 October 2012
John Carroll talks about big data and what to expect from this year's Media Research Group conference in Monte Carlo.
Comments 1
Going public on the private screen
Gavin Sugden, Research Director
16 March 2012
The rise of the smartphone has coincided with the increased popularity, and normality, of social media usage. How are the two connected?
Comments 0
Latest official radio listening figures released
Andy Haylett, Survey Director
2 February 2012
Radio expert Andy Haylett looks at the RAJAR release for Q4 2011, following a record breaking period in Q3.
Comments 5
Latest Radio Audience Figures Released
Andy Haylett, Survey Director
17 May 2012
Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.
Comments 2
RAJAR Quarter 2, 2012 – Radio Joins the Online Community
Andy Haylett, Survey Director
2 August 2012
Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.
Comments 1
Reading between the lines
John Carroll, Senior Director
23 April 2012
Whilst declining circulations and readership for newspapers and magazines are widely and regularly reported, one in ten (9%) have viewed a newspaper or magazine via tablet, e-reader or app in the last 12 months.
Comments 0
Social media and mobile – buzzwords of the year (again)
John Carroll, Senior Director
21 February 2012
The use of mobile or social media is now the norm for most of our surveys’ respondents. Is the research industry up to the challenge?
Comments 1
The Flow of the Online Radio Stream
Andy Haylett, Survey Director
3 May 2012
Radio expert Andy Haylett tells us why he thinks the real driver of growth for digital radio going forward is online.
Comments 1
The Sun Always Shines (on the National Readership Survey)
Dawn Collis, Director
17 August 2012
Using the new NRS data Dawn Collis discusses what impact the new release of the Sunday edition of the Sun has on readership.
Comments 0