“I am leaving my bank. Who should I switch to?"
Chris O'Brien, Research Manager
6 August 2012
Chris O'Brien looks at the power of recommendation and why more people, when asked who they would switch to, do not mention the larger banks.
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Why NPS is brilliant: the art of designing research to stimulate business change in the financial services industry
Charles Adriaenssens, Head of Financial Services
11 October 2011
Charles Adriaenssens says NPS is here to stay. The critical question is: how can we harness the reach of NPS to drive business growth?
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The customer comes first
Chris O'Brien, Research Manager
10 October 2011
Chris O'Brien reports on the changing outlook of Britain's financial journalists
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