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“I am leaving my bank. Who should I switch to?"“I am leaving my bank. Who should I switch to?"
Chris O'Brien, Research Manager
6 August 2012
Chris O'Brien looks at the power of recommendation and why more people, when asked who they would switch to, do not mention the larger banks. “I am leaving my bank. Who should I switch to?"

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Ipsos MORI are passionate about researching the Financial Services sector. Using both traditional and innovative research techniques, we help our clients achieve mutually profitable relationships. More than a blog, The Financial Statement expresses our POV on financial current events and topical issues, with a team of contributors from across our practices providing a well-rounded view. We want our audience to comment on our views and, indeed, to challenge us.

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