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Why NPS is brilliant: the art of designing research to stimulate business change in the financial services industryWhy NPS is brilliant: the art of designing research to stimulate business change in the financial services industry
Charles Adriaenssens, Head of Financial Services
 11 October 2011
Charles Adriaenssens says NPS is here to stay. The critical question is: how can we harness the reach of NPS to drive business growth? Why NPS is brilliant: the art of designing research to stimulate business change in the financial services industry

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Ipsos MORI are passionate about researching the Financial Services sector. Using both traditional and innovative research techniques, we help our clients achieve mutually profitable relationships. More than a blog, The Financial Statement expresses our POV on financial current events and topical issues, with a team of contributors from across our practices providing a well-rounded view. We want our audience to comment on our views and, indeed, to challenge us.

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