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The London Mayoral election – style over substance? The London Mayoral election – style over substance?
David Shaw, Research Executive
 2 May 2012
The mayoral election is only a day away and recent polls show a consistent lead for Boris Johnson. But what will be deciding how people make up their minds – policies or personalities? The London Mayoral election – style over substance?

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Ipsos MORI has been polling the public since the 1970s, giving us long term trend data about political attitudes and public opinion.

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