Comment & Analysis

Ipsos MORI boasts world renowned experts on political, social, media and consumer research. Read our analysis of the latest social and consumer issues.

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Why it is hard to see much hope for Salmond and his political dreamWhy it is hard to see much hope for Salmond and his political dream
10 May 2013
Commentary on our independence poll for The Times by Sir Robert Worcester and Mark Diffley Why it is hard to see much hope for Salmond and his political dream

Business leaders and the prospect of independenceBusiness leaders and the prospect of independence
8 May 2013
Mark Diffley looks at the state of opinion among the business community ahead of the independence referendum Business leaders and the prospect of independence

Reforming public services in ScotlandReforming public services in Scotland
7 May 2013
Reform to public services in Scotland is inevitable but whoever is charged with implementing change is likely to face public resistance Reforming public services in Scotland

Older, fed up, working class and male? Then Nigel is your manOlder, fed up, working class and male? Then Nigel is your man
7 May 2013
Ben Page in The Observer crunches more than 12,000 interviews in the last year to build a profile of UKIP's voters. Older, fed up, working class and male? Then Nigel is your man

Crime Is Falling - But Have We Noticed?Crime Is Falling - But Have We Noticed?
7 May 2013
In his latest Huffington Post blog, Simon Atkinson says falling crine figures leave our politicians with a headache. Crime Is Falling - But Have We Noticed?

How to be brands and influence peopleHow to be brands and influence people
3 May 2013
Dan Spalding, Influenctial Brands Research Manager, previews the 2013 Influential Brands study in his blog for The Drum. How to be brands and influence people

Locally, it is more a case of ‘maybe to homes’?Locally, it is more a case of ‘maybe to homes’?
30 April 2013
Ben Marshall presented at the All Party Parliamentary Group on Housing on the topic of “The new housing challenge: will localism deliver the homes we need?” Locally, it is more a case of ‘maybe to homes’?

The Road to Reputation Recovery The Road to Reputation Recovery
10 April 2013
The corporate landscape is filled with companies trying to rehabilitate their reputations says Milorad Ajder in the Huffington Post. The Road to Reputation Recovery

A Nation of 'Nethusiasts?A Nation of 'Nethusiasts?
12 March 2013
Simon Atkinson blogs in The Huffington Post on our latest Tech Tracker and asks if Britain is a nation of Internet enthusiasts. A Nation of 'Nethusiasts?

An accidental careerAn accidental career
11 March 2013
Paul Stamper of Ipsos UU tells the Association of Qualitative Research magazine about his career and experience as a 'qually'. An accidental career

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