Ipsos MORI boasts world renowned experts on political, social, media and consumer research. Read our analysis of the latest social and consumer issues.
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Neuroscience and marketing: what you need to know
6 August 2014
Marketing Week's feature on neuroscience research includes an interview with Ipsos ASI, predicting that neuroscience research business will generate more than five times as much income this year as it did just two years ago.
Too Much Too Soon?
4 December 2013
Credible Conservatives? Ahead of George Osborne's Autumn statement Simon Atkinson blogs in the Huffington Post on the Tories' economic polling numbers.
OMG! SMS hits 21
3 December 2013
Daniel Welch of Ipsos MORI Digital reflects on 21 years of SMS and its impact on market research.
New world success looks much like old world success
5 August 2013
John Hallward discusses how he feels brand success is still about stirring emotions in people.
In this new world where change is the only constant, we have the perfect storm with changes in:
Much of the change in this new world is beyond our control. But, brand success does still lie in the hands of brand owners. Brand success is still about stirring emotions in people, and not about the executional means to reach them.
Public views of Police Scotland
10 July 2013
A small minority of the public was opposed to the reorganisation of Scotland’s police forces when the legislation was first proposed. Following the implementation of the change, opinion has shifted, although a substantial minority remain opposed, as the public feel it will make little difference to local policing.
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