Comment & Analysis

MediaCT Light Bites: More Good News For Digital Print
31 August 2010
The latest set of National Readership Survey (NRS) results published on 27 August shows that the nation is increasingly embracing technology and the digital world.

MediaCT Light Bites: Read All About It
27 August 2010
The Q2 2010 National Readership Survey results were released on 27 August and provide newspaper and magazine publishers with the official readership estimates for their publications.

Tactical voting can still occur under the Alternative Vote
27 August 2010
Dr Roger Mortimore, head of political research at Ipsos MORI, explains that the Alternative Vote system would not mean the end of tactical voting.

MediaCT Light Bites: The Slow Rise of Digital Radio
05 August 2010
The latest set of RAJAR results published on 5th August 2010 (Q2 2010) shows that the current UK digital share of radio listening is 25%, meaning we are now half way towards the Government’s target of 50% set for the switchover from analogue to digital broadcasting.

MediaCT Light Bites: Radio listening reaches record high
05 August 2010
The new RAJAR figures released on Thursday 5th August (Q2 2010) make for interesting reading. There are more people than ever listening to the radio – a massive 46.8 million of us listen to the radio during an average week, that’s 91% of the UK population aged 15 and over.

Was it the Sun (and the Times) wot (nearly) won it?
10 June 2010
Sir Robert Worcester and Jayme Herve take a close look at the impact of the print media in the run up to the General Election.

The Second Leaders' Debate
23 April 2010
The immediate public reaction to the second debate is that Clegg won a narrow victory, but the race is hotting up.

Worcester's Weblog: after the Debate
19 April 2010
Sir Robert Worcester examines the political landscape in the wake of Nick Clegg's victory in the first debate.

The Voice of Britain: From Our Archives
12 April 2010
Dr Roger Mortimore examines the polls leading up to the 1979 election, the last time a Labour government entered a campaign while trailing the Conservatives.

Worcester's Weblog: Boring Election - A Myth?
7 April 2010
Sir Robert Worcester comments on the received wisdom that elections time is boring for the majority of the public.