Comment & Analysis

Ipsos MORI boasts world renowned experts on political, social, media and consumer research. Read our analysis of the latest social and consumer issues.

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When is a tiger not a tiger?When is a tiger not a tiger?
2 February 2012
Jonathan Weeks in Campaign writes about a letter from a 3-and-a-half-year-old girl to Sainsbury's about Tiger Bread. When is a tiger not a tiger?

Core support is hurting Miliband, but helping CameronCore support is hurting Miliband, but helping Cameron
30 January 2012
The Labour leader's approval ratings are continuing their slow, steady decline - in stark contrast to the prime minister's, writes Gideon Skinner in Politics.co.uk. Core support is hurting Miliband, but helping Cameron

Super-slick, superfastSuper-slick, superfast
27 January 2012
The Virgin Media advert featuring Usain Bolt ticks all the boxes for Tara Beard-Knowland in Campaign magazine. Super-slick, superfast

CSR in a social media driven worldCSR in a social media driven world
27 January 2012
Jonathan Weeks in Marketing draws a distinction between how consumers are protected on social media networks and by market research agencies. CSR in a social media driven world

London 2012 - ignoring the guerrilla in the roomLondon 2012 - ignoring the guerrilla in the room
24 January 2012
A guerilla marketing campaign could be a success at the London 2012 Olympic Games, but make sure you've read all the rules, writes Jonathan Weeks of Ipsos Marketing in Brand Republic. London 2012 - ignoring the guerrilla in the room

The loyalty equation: usability vs. visibilityThe loyalty equation: usability vs. visibility
16 January 2012
With new technologies meaning that loyalty schemes can be embedded further and further into our lives, how far is too far? Fiona Moss writes for The Grocer. The loyalty equation: usability vs. visibility

US 2012: Mitt Romney's final stumbling block?US 2012: Mitt Romney's final stumbling block?
12 January 2012
Tom Mludzinski writes in the New Statesman that latest polling shows a dirty fight in South Carolina may be all that's holding Mitt Romney back from Obama. US 2012: Mitt Romney's final stumbling block?

Smartphone advertising: form, functionality and brandSmartphone advertising: form, functionality and brand
10 January 2012
Louise Brice of Ipsos ASI in Campaign magazine blogs on Smartphone ads - who are the winners? Smartphone advertising: form, functionality and brand

The Perfect StormThe Perfect Storm
9 January 2012
Tara Beard-Knowland of Ipsos ASI says in Campaign magazine that the British Heart Foundation's 'Stayin Alive' ad combines of lots of different elements that makes an ad oh so effective. The Perfect Storm

Make sustainability the icing on your products’ cakeMake sustainability the icing on your products’ cake
6 January 2012
With the likes of Unilever and P&G putting sustainability at the heart of what they do, brands have to start planning for the future now, write Jonathan Weeks and Laura Furniss in Brand Republic. Make sustainability the icing on your products’ cake

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