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Comment & Analysis

Ipsos MORI boasts world renowned experts on political, social, media and consumer research. Read our analysis of the latest social and consumer issues.

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Neuroscience and marketing: what you need to know 6 August 2014 Marketing Week's feature on neuroscience research includes an interview with Ipsos ASI, predicting that neuroscience research business will generate more than five times as much income this year as it did just two years ago. Neuroscience and marketing: what you need to know
Slides: Scottish Referendum: 200 days to go 6 March 2014 Slides and tweets from the King's College London / Ipsos MORI event held on Tuesday 4th March 2014. Slides: Scottish Referendum: 200 days to go
Too Much Too Soon? 4 December 2013 Credible Conservatives? Ahead of George Osborne's Autumn statement Simon Atkinson blogs in the Huffington Post on the Tories' economic polling numbers. Too Much Too Soon?
OMG! SMS hits 21 3 December 2013 Daniel Welch of Ipsos MORI Digital reflects on 21 years of SMS and its impact on market research. OMG! SMS hits 21
Homes for Britain: Britain for homes? 30 September 2013 Ben Marshall gives a speech about public attitudes towards housing at the Labour Party conference 2013. Homes for Britain: Britain for homes?
Profile Matters: The World’s Top Cities 4 September 2013 The most striking finding from the Ipsos Top Cities research is that there are a handful of “superbrand” cities. Profile Matters: The World’s Top Cities
New world success looks much like old world success 5 August 2013 John Hallward discusses how he feels brand success is still about stirring emotions in people. In this new world where change is the only constant, we have the perfect storm with changes in: Brand Management Advertising Much of the change in this new world is beyond our control. But, brand success does still lie in the hands of brand owners. Brand success is still about stirring emotions in people, and not about the executional means to reach them. New world success looks much like old world success
Public views of Police Scotland 10 July 2013 A small minority of the public was opposed to the reorganisation of Scotland’s police forces when the legislation was first proposed. Following the implementation of the change, opinion has shifted, although a substantial minority remain opposed, as the public feel it will make little difference to local policing. Public views of Police Scotland
Scottish universities and reputation management 1 July 2013 Dr Sara Davidson asks why Scottish institutions aren’t performing better in reputational terms and is there more that can be done to address this? Scottish universities and reputation management
The odds are still against Scottish independence, but every vote will count 27 June 2013 The closer the contest is, the more likely radical changes to the devolution settlement become, writes Mark Diffley in the New Statesman. The odds are still against Scottish independence, but every vote will count
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