Ipsos MORI boasts world renowned experts on political, social, media and consumer research. Read our analysis of the latest social and consumer issues.
When is a tiger not a tiger? 2 February 2012 Jonathan Weeks in Campaign writes about a letter from a 3-and-a-half-year-old girl to Sainsbury's about Tiger Bread.
Core support is hurting Miliband, but helping Cameron 30 January 2012 The Labour leader's approval ratings are continuing their slow, steady decline - in stark contrast to the prime minister's, writes Gideon Skinner in Politics.co.uk.
Super-slick, superfast 27 January 2012 The Virgin Media advert featuring Usain Bolt ticks all the boxes for Tara Beard-Knowland in Campaign magazine.
CSR in a social media driven world 27 January 2012 Jonathan Weeks in Marketing draws a distinction between how consumers are protected on social media networks and by market research agencies.
London 2012 - ignoring the guerrilla in the room 24 January 2012 A guerilla marketing campaign could be a success at the London 2012 Olympic Games, but make sure you've read all the rules, writes Jonathan Weeks of Ipsos Marketing in Brand Republic.
The loyalty equation: usability vs. visibility 16 January 2012 With new technologies meaning that loyalty schemes can be embedded further and further into our lives, how far is too far? Fiona Moss writes for The Grocer.
US 2012: Mitt Romney's final stumbling block? 12 January 2012 Tom Mludzinski writes in the New Statesman that latest polling shows a dirty fight in South Carolina may be all that's holding Mitt Romney back from Obama.
Smartphone advertising: form, functionality and brand 10 January 2012 Louise Brice of Ipsos ASI in Campaign magazine blogs on Smartphone ads - who are the winners?
The Perfect Storm 9 January 2012 Tara Beard-Knowland of Ipsos ASI says in Campaign magazine that the British Heart Foundation's 'Stayin Alive' ad combines of lots of different elements that makes an ad oh so effective.
Make sustainability the icing on your products’ cake 6 January 2012 With the likes of Unilever and P&G putting sustainability at the heart of what they do, brands have to start planning for the future now, write Jonathan Weeks and Laura Furniss in Brand Republic.
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