Comment & Analysis

Worcester's Weblog: Like him, like his party
23 February 2010
Sir Robert Worcester examines how floating voters are much more likely to vote based on image rather than issues.

Analysis: Population change, turnout & the election
16 February 2010
Dr Roger Mortimore explores how an older, more middle class Britain is giving David Cameron a chance to reach Downing Street.

The challenge of our young people
16 February 2010
Whoever wins the election, and whatever the next regime has in store for public services, one key issue will remain our young people, says Ben Page, Chief Executive, Ipsos MORI.

The Election’s Not Over Yet
30 January 2010
Sir Robert Worcester examines why it's far too early to call the result of the election and the different issues that will be key to the result.

Worcester's Weblog - Too early to call?
29 January 2010
Sir Robert Worcester calls on pundits not to jump the gun and call the election too early. In this piece he explains the numerous issues and events that could still have a dramatic effect on who the country chooses as its next government.

Finding the good from within: teachers as role models
22 January 2010
This article was written by Ben Page and Sally Panayiotou from Ipsos MORI and produced for Navigate as a Special Report.

Looking Back: 1979 - Labour Doomed
24 December 2009
In the run-up to the 1979 General Election, Labour’s Prime Minister James Callaghan lost the election in the “Winter of Discontent”. Is Brown doomed to defeat in 2010?

The Voice of Britain: 1969 - 2009
23 December 2009
As next year's election approaches, Ipsos MORI is now republishing on its website some long-forgotten polls from the run-up to the 1979 election.

Worcester's Weblog: PBR Sinks Labour
20 December 2009
Is fear of the Cameron/Osborne team enough to energise the Labour reluctants? says Sir Robert Worcester

Worcester's Weblog: Why the Tories are worried and the Lib Dems are hopeful
23 November 2009
Anxiety is spreading among Tory MPs, morale is rising in Labour ranks and the hope is dawning among Lib Dems that a hung parliament just might leave them holding the balance of power.