Ipsos MORI boasts world renowned experts on political, social, media and consumer research. Read our analysis of the latest social and consumer issues.
Filter Comment & Analysis...
Use the Tag Cloud on the right to filter by a Keyword.
Page 1 of 6
New world success looks much like old world success
5 August 2013
John Hallward discusses how he feels brand success is still about stirring emotions in people.
In this new world where change is the only constant, we have the perfect storm with changes in:
Much of the change in this new world is beyond our control. But, brand success does still lie in the hands of brand owners. Brand success is still about stirring emotions in people, and not about the executional means to reach them.
Is Britannia cool again?
12 December 2012
Deborah McCrudden, Managing Director at Ipsos ASI looks at how “being British” is depicted in our advertising for Brand Republic.
Making Christmas payments easier?
21 November 2012
A new ad for Barclaycard's contactless payment system could herald a big year for innovative mobile payment technologies, writes Matt Prince and Jamie Robertson in Brand Republic.
Of mascara and make-believe
12 November 2012
Jo Lee, Research Manager at Ipsos ASI looks at how make-up brands have to walk a fine line when advertising to avoid falling foul of ASA's guidelines.
Marketing to women
5 November 2012
Rob Alleyne at Ipsos ASI looks at the increasing number of brands choosing to target marketing campaigns specifically at women and highlights that there are a few key factors that need to be considered.
Leveraging the social media paradox
17 October 2012
When trying to understand social media we need to think critically and be aware of contrary viewpoints, writes Phil Shaw, director, Ipsos ASI.
Page 1 of 6