Ipsos MORI boasts world renowned experts on political, social, media and consumer research. Read our analysis of the latest social and consumer issues.
Is sponsorship turning heads?
19 July 2012
Tara Beard-Knowland of Ipsos ASI discusses in Campaign whether sponsorship is turning anyone’s head and highlights the importance of being relevant and stand out from the crowd at the same time.
Painting the town red, white – and green?
12 July 2012
Louise Brice discusses how leading brands are using outdoor advertising and painting the streets red, white & grey in a bid to cut through the noise.
'Season of mists and mellow fruitfulness'
21 September 2012
In her latest blog Louise Brice, Research Director, Ipsos ASI discusses how we have been inspired by the Olympics and Paralympics and the increasing popularity of fitness apps to help us reach our personal goals.
"Going Underground" WiFi comes to the Tube!
21 June 2012
Virgin Media brings WiFi to London Underground platforms, but what impact will it have on consumers and advertisers? Louise Brice writes in MediaWeek.
“So tell me what you Want, what you really, really Want”
26 July 2012
In her latest blog Louise Brice at Ipsos ASI discusses the rumour that Facebook are launching a new “Want” button.
A change is as good as a rest
19 June 2012
As Special K changes its creative approach to advertising, what more do advertisers need to do when changing tactics? Tara Beard-Knowland of Ipsos ASI writes in Campaign.
A holiday for advertisers
8 February 2012
Tara Beard-Knowland of Ipsos ASI celebrates the phenomenon of Super Bowl advertising in Campaign magazine.
A power that can be felt
1 December 2011
Understanding emotional response to advertising is a goal pursued by advertisers, agencies and research agencies alike writes Keith Glasspoole of Ipsos ASI in Campaign magazine
'Ad’ enough? What to consider when advertising to mobile shoppers
14 May 2012
Gavin Sugden of Ipsos MediaCT in his latest blog for The Wall says the latest Ipsos/Yahoo research shows similarities between mobile and traditional media advertising.
Ain’t got the time, ain’t got the money
3 August 2012
Money and time are always at a premium, but it's important to think about the future and engage with social media, writes Tara Beard-Knowland from Ipsos ASI in Brand Republic.
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