Ipsos MORI boasts world renowned experts on political, social, media and consumer research. Read our analysis of the latest social and consumer issues.
Making Christmas payments easier?
21 November 2012
A new ad for Barclaycard's contactless payment system could herald a big year for innovative mobile payment technologies, writes Matt Prince and Jamie Robertson in Brand Republic.
A Brave New World for Britain's Banks
15 September 2011
If Woolworths is allowed to fail, why not Barclays? asks Joe Marshall of Ipsos Marketing in the Wall Street Journal.
Time for finance to get ‘back to basics’?
2 August 2011
Joe Marshall writes in Money Marketing that difficult market conditions will change how banks approach Believability and Uniqueness - two key measures in predicting success of new products.
Banks need to secure trust of customers
10 June 2011
In PR Week, Milorad Ajder, Managing Director of Ipsos MORI's Reputation Centre comments on how the financial sector can rehabilitate its reputation by focusing on its customers.
Back to school for the banks
18 May 2011
Milorad Ajder of the Ipsos MORI Reputation Centre comments in GFS News on why UK banks need to put the customer at the heart of what they do.
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