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Comment & Analysis

Ipsos MORI boasts world renowned experts on political, social, media and consumer research. Read our analysis of the latest social and consumer issues.

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Of mascara and make-believe 12 November 2012 Jo Lee, Research Manager at Ipsos ASI looks at how make-up brands have to walk a fine line when advertising to avoid falling foul of ASA's guidelines. Of mascara and make-believe
Marketing to women 5 November 2012 Rob Alleyne at Ipsos ASI looks at the increasing number of brands choosing to target marketing campaigns specifically at women and highlights that there are a few key factors that need to be considered. Marketing to women
The Brits' approach to innovation - our understated nation 14 August 2012 In this year of celebration Britain has the opportunity to showcase its innovative spirit, writes Jennifer Fisher of Ipsos Marketing in Brand Republic. The Brits' approach to innovation - our understated nation
A nice cup of tea and a sit down 19 July 2012 What next for the nation’s favourite drink, asks Jon Weeks, Director in Ipsos Marketing in his latest blog for Marketing Magazine. A nice cup of tea and a sit down
Can you stop once you pop? 06 July 2012 How much should brands help consumers manage their diets and calorie intake through their products, asks Jon Weeks of Ipsos Marketing in Marketing Magazine. Can you stop once you pop?
The search for white space 25 May 2012 How do we understand the world of evolving psychological needs, asks William Landell Mills of Ipsos Marketing in Brand Republic. The search for white space
Store brands gain ground on national brands 17 May 2012 Heather McCarthy examines the effect of store brands' success on national brands in Brand Republic. Store brands gain ground on national brands
Products, products everywhere and never time to think 15 May 2012 Jonathan Weeks in Ipsos Marketing asks: how will your brand rise above the white noise of modern life?  Products, products everywhere and never time to think
Branding Celebrities 5 April 2012 Tara Beard-Knowland looks at Usain Bolt's ads for Virgin and for Visa and at the potential pay-offs - and pitfalls - of celebrities in advertising. Branding Celebrities
Mass vs. Class 7 March 2012 Tara Beard-Knowland of Ipsos ASI asks if luxury brands can tell their story to the masses without diluting their brand equity. Mass vs. Class
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