Consumer attitudes towards Christmas ads
26 November 2012
Is Christmas advertising becoming part of the build-up to the big day, asks Keith Glasspoole in Brand Republic.

Tis the season to be jolly...just not too jolly
16 December 2011
Tara Beard-Knowland of Ipsos ASI writes in Campaign on the effectiveness and placement of ads reminding us to drink sensibly during the Christmas party season.

The changing face of media consumption
14 December 2011
UK consumers are increasingly moving away from purchasing physical products and instead turning to the internet, write Gavin Sugden and Tom Cross in Brand Republic.

A white or a blue Christmas?
29 November 2011
This year, only one in five shoppers are leaving their Christmas shopping until December, write Neil Valentine and Jennifer Fisher of Ipsos Marketing in Brand Republic.

Too much of a good thing
24 November 2011
Tara Beard-Knowland writing in Campaign Magazine analyses how the frequency of John Lewis Christmas ad appearing on our TV screens could lead to too much of a good thing.