Ipsos MORI boasts world renowned experts on political, social, media and consumer research. Read our analysis of the latest social and consumer issues.
Filter Comment & Analysis...
Use the Tag Cloud on the right to filter by a Keyword.
Customer Loyalty in 2011
25 November 2011
When it comes to customer loyalty schemes, marketers are starting from a position of strength, writes Simon Atkinson in Brand Republic.
Back to school for the banks
18 May 2011
Milorad Ajder of the Ipsos MORI Reputation Centre comments in GFS News on why UK banks need to put the customer at the heart of what they do.
All Change in the Business World?
15 March 2010
Alex Bollen, Research Director, Ipsos Loyalty, comments on our latest research among business leaders which shows that they feel more optimistic about the economy than at any point in the past six years.
Customer Strategy in the Boardroom
11 March 2010
Alex Bollen explains what our latest research among business leaders tells us about the changing business world in Loyalty Magazine.