Comment & Analysis
Ipsos MORI boasts world renowned experts on political, social, media and consumer research. Read our analysis of the latest social and consumer issues.
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Filling the Olympic void…
21 September 2012
... but watch out for the ‘Hotel Rwanda’ effect! How LOVEFiLM has harnessed the power of Big Data to keep the customer satisfied. Claire Emes blogs in MediaWeek.
The changing face of media consumption
14 December 2011
UK consumers are increasingly moving away from purchasing physical products and instead turning to the internet, write Gavin Sugden and Tom Cross in Brand Republic.