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An accidental career
11 March 2013
Paul Stamper of Ipsos UU tells the Association of Qualitative Research magazine about his career and experience as a 'qually'.
The value of accurate forecasting
29 November 2012
An interesting approach to how improving company attitudes towards volume forecasting can make a contribution to the bottom line.
Odds on for Disaster
8 November 2012
Forecasting is tough and will never be an exact science, however with a disciplined approach, careful planning and the right expertise, the output of a forecasting exercise can deliver accurate results, writes Richard Boyko, Director, Ipsos InnoQuest.
Fifty shades of opportunity
14 September 2012
Brands are realising that sex is no longer a dirty word, writes Karolina Drakic, associate director, Ipsos Marketing.
A Brilliant Year for Britishness
30 August 2012
What does it mean to be British in 2012? Lauren Mattey, Andy McQuade and Jennifer Mallett of Ipsos Marketing ask the question in Brand Republic.
Spending money to make money
23 July 2012
Tara Beard-Knowland urges brands to not neglect their marketing spend and to consider how to maximise reach across multiple platforms.
A nice cup of tea and a sit down
19 July 2012
What next for the nation’s favourite drink, asks Jon Weeks, Director in Ipsos Marketing in his latest blog for Marketing Magazine.
Making the most of the fuzzy front end
13 July 2012
When it comes to new product development it's important to take a strategic view of the fuzzy front end, write Joe Marshall and Annie Tokatlian, Ipsos Marketing in Brand Republic.
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