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Comment & Analysis

Ipsos MORI boasts world renowned experts on political, social, media and consumer research. Read our analysis of the latest social and consumer issues.

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Is Britannia cool again? 12 December 2012 Deborah McCrudden, Managing Director at Ipsos ASI looks at how “being British” is depicted in our advertising for Brand Republic. Is Britannia cool again?
Will the Olympics cause lasting change in our political landscape? 20 August 2012 What impact has the Olympic Games had on the UK's political landscape and should we expact major crown-jewels events to have an affect? Gideon Skinner discusses this in the New Statesman. Will the Olympics cause lasting change in our political landscape?
What Wenlock & Mandeville have to say about forecasting new launch sales 17 August 2012 What a pricing change for the Olympic mascots can tell us about how innovation opportunities should be launched, writes Jon Weeks, Ipsos Marketing in Marketing. What Wenlock & Mandeville have to say about forecasting new launch sales
Great expectations… but it’s the taking part that counts and we can all take part 1 August 2012 Claire Emes, head of Trends and Insight - and a keen hockey player - blogs in MediaWeek how we can all take part in the Olympics using social media. Great expectations… but it’s the taking part that counts and we can all take part
Branding Celebrities 5 April 2012 Tara Beard-Knowland looks at Usain Bolt's ads for Virgin and for Visa and at the potential pay-offs - and pitfalls - of celebrities in advertising. Branding Celebrities
Super-slick, superfast 27 January 2012 The Virgin Media advert featuring Usain Bolt ticks all the boxes for Tara Beard-Knowland in Campaign magazine. Super-slick, superfast
London 2012 - ignoring the guerrilla in the room 24 January 2012 A guerilla marketing campaign could be a success at the London 2012 Olympic Games, but make sure you've read all the rules, writes Jonathan Weeks of Ipsos Marketing in Brand Republic. London 2012 - ignoring the guerrilla in the room
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