Ipsos MORI boasts world renowned experts on political, social, media and consumer research. Read our analysis of the latest social and consumer issues.
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Is Britannia cool again?
12 December 2012
Deborah McCrudden, Managing Director at Ipsos ASI looks at how “being British” is depicted in our advertising for Brand Republic.
5 April 2012
Tara Beard-Knowland looks at Usain Bolt's ads for Virgin and for Visa and at the potential pay-offs - and pitfalls - of celebrities in advertising.
27 January 2012
The Virgin Media advert featuring Usain Bolt ticks all the boxes for Tara Beard-Knowland in Campaign magazine.
London 2012 - ignoring the guerrilla in the room
24 January 2012
A guerilla marketing campaign could be a success at the London 2012 Olympic Games, but make sure you've read all the rules, writes Jonathan Weeks of Ipsos Marketing in Brand Republic.