Concern about unemployment – are we just getting warmed up?
20 April 2012
While unemployment itself seems to have stopped rising, polling shows that the public's level of concern about it just keeps rising says Jerry Latter in Total Politics.

Would Labour have won in 2010 if Blair was still leader?
3 September 2010
Roger Mortimore, head of political research at Ipsos MORI, looks at what might have been if Tony Blair was still prime minister at the time of the 2010 General Election.

Was it the Sun (and the Times) wot (nearly) won it?
10 June 2010
Sir Robert Worcester and Jayme Herve take a close look at the impact of the print media in the run up to the General Election.

Worcester's Weblog: after the Debate
19 April 2010
Sir Robert Worcester examines the political landscape in the wake of Nick Clegg's victory in the first debate.

The Voice of Britain: From Our Archives (2)
12 April 2010
Dr Roger Mortimore examines the polls leading up to the 1979 election, the last time a Labour government entered a campaign while trailing the Conservatives.

Worcester's Weblog - Manchester Seminar
22 March 2010
Sir Robert Worcester discusses his recent presentation at the Methods and Models for Election Forecasting; the UK General Election of 2010 at the University of Manchester.

The Voice of Britain: From our Archives (1)
22 March 2010
Ipsos MORI polls from 1978

Worcester's Weblog: Like him, like his party
23 February 2010
Sir Robert Worcester examines how floating voters are much more likely to vote based on image rather than issues.

The Election’s Not Over Yet
30 January 2010
Sir Robert Worcester examines why it's far too early to call the result of the election and the different issues that will be key to the result.

Worcester's Weblog - Too early to call?
29 January 2010
Sir Robert Worcester calls on pundits not to jump the gun and call the election too early. In this piece he explains the numerous issues and events that could still have a dramatic effect on who the country chooses as its next government.