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Comment & Analysis

Ipsos MORI boasts world renowned experts on political, social, media and consumer research. Read our analysis of the latest social and consumer issues.

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Scottish universities and reputation management 1 July 2013 Dr Sara Davidson asks why Scottish institutions aren’t performing better in reputational terms and is there more that can be done to address this? Scottish universities and reputation management
The Road to Reputation Recovery 10 April 2013 The corporate landscape is filled with companies trying to rehabilitate their reputations says Milorad Ajder in the Huffington Post. The Road to Reputation Recovery
Call a spade a spade 8 October 2012 People rarely expect perfection, says Milorad Ajder, Head of Ipsos MORI's Reputation Centre, but authenticity is corporate gold dust. Call a spade a spade
Why managing your reputation is more vital than ever 19 September 2011 Reputation is a company's most important intangible commercial asset. So how do companies go about communicating what they stand for? Keith Glasspoole and Helen Lamb write in Campaign magazine Why managing your reputation is more vital than ever
When celebrity endorsements go wrong 24 August 2011 With 27% of consumers saying they would consider ditching a product if the celebrity endorsing it misbehaves, Matt Williams looks at the potential damage to brands by scandalous celebs. When celebrity endorsements go wrong
Back to school for the banks 18 May 2011 Milorad Ajder of the Ipsos MORI Reputation Centre comments in GFS News on why UK banks need to put the customer at the heart of what they do. Back to school for the banks
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