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The Road to Reputation Recovery
10 April 2013
The corporate landscape is filled with companies trying to rehabilitate their reputations says Milorad Ajder in the Huffington Post.
Call a spade a spade
8 October 2012
People rarely expect perfection, says Milorad Ajder, Head of Ipsos MORI's Reputation Centre, but authenticity is corporate gold dust.
Why managing your reputation is more vital than ever
19 September 2011
Reputation is a company's most important intangible commercial asset. So how do companies go about communicating what they stand for? Keith Glasspoole and Helen Lamb write in Campaign magazine
When celebrity endorsements go wrong
24 August 2011
With 27% of consumers saying they would consider ditching a product if the celebrity endorsing it misbehaves, Matt Williams looks at the potential damage to brands by scandalous celebs.
Back to school for the banks
18 May 2011
Milorad Ajder of the Ipsos MORI Reputation Centre comments in GFS News on why UK banks need to put the customer at the heart of what they do.