Ipsos MORI boasts world renowned experts on political, social, media and consumer research. Read our analysis of the latest social and consumer issues.
Mr. & Mrs A. N. Other – rediscovering Delight to create change
20 February 2012
Jonathan Weeks discusses why manufacturers must understand why consumers love their products in order to survive and thrive in difficult times
Of mascara and make-believe
12 November 2012
Jo Lee, Research Manager at Ipsos ASI looks at how make-up brands have to walk a fine line when advertising to avoid falling foul of ASA's guidelines.
Steve Jobs fact #65
10 November 2011
Louise Brice of Ipsos ASI writes in Media Week on Steve Jobs as a brand guardian at Apple and how a single minded vision, delivered across platforms, is the key to successful advertising.
Store brands gain ground on national brands
17 May 2012
Heather McCarthy examines the effect of store brands' success on national brands in Brand Republic.
The Brits' approach to innovation - our understated nation
14 August 2012
In this year of celebration Britain has the opportunity to showcase its innovative spirit, writes Jennifer Fisher of Ipsos Marketing in Brand Republic.
The Entertainer: Youth and Advertising
25 October 2011
Tara Beard-Knowland writes in Campaign about young people and how they interact with media, technology, advertising and brands.
The search for white space
25 May 2012
How do we understand the world of evolving psychological needs, asks William Landell Mills of Ipsos Marketing in Brand Republic.
The Value of Biometrics
10 February 2012
Partnering biometrics and conventional research can increase our understanding of what makes powerful creative work, writes Keith Glasspoole of ASI in Brand Republic.
When celebrity endorsements go wrong
24 August 2011
With 27% of consumers saying they would consider ditching a product if the celebrity endorsing it misbehaves, Matt Williams looks at the potential damage to brands by scandalous celebs.
Who makes the brand choice in your house – the chicken or the egg?
17 October 2011
Do we shape our children's future brand choices or do they help to shape ours, asks Laura Furniss in Brand Republic magazine.
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