Comment & Analysis

Ipsos MORI boasts world renowned experts on political, social, media and consumer research. Read our analysis of the latest social and consumer issues.

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A white or a blue Christmas?A white or a blue Christmas?
29 November 2011
This year, only one in five shoppers are leaving their Christmas shopping until December, write Neil Valentine and Jennifer Fisher of Ipsos Marketing in Brand Republic. A white or a blue Christmas?

All Change in the Business World?
15 March 2010
Alex Bollen, Research Director, Ipsos Loyalty, comments on our latest research among business leaders which shows that they feel more optimistic about the economy than at any point in the past six years. All Change in the Business World?

Biggest jump in economic optimism in 30 years of MORI (now Ipsos MORI) polling
1 September 2009
Sir Robert Worcester comments on Ipsos MORI's latest Economic Optimism Index Biggest jump in economic optimism in 30 years of MORI (now Ipsos MORI) polling

Bosses Predict Year Of Pain
1 January 2006
BRITAIN'S business leaders are bracing themselves for a tough 2006, with two thirds expecting the economy to deteriorate over the next 12 months, according to a recent MORI survey. Bosses Predict Year Of Pain

Consumer attitudes towards Christmas adsConsumer attitudes towards Christmas ads
26 November 2012
Is Christmas advertising becoming part of the build-up to the big day, asks Keith Glasspoole in Brand Republic. Consumer attitudes towards Christmas ads

Europe Is Flat, but the World Is Not Europe Is Flat, but the World Is Not
25 January 2013
Simon Atkinson, Assistant Chief Executive, blogs in The Huffington Post UK on how our latest Global @dvisor survey shows Britons' economic optimism as flat as the UK economy itself. Europe Is Flat, but the World Is Not

Political Commentary - Concern About The Economy At Highest Point In Nearly Ten Years
28 February 2008
For the second month in a row, Ipsos MORI's Political Monitor data shows that public concern about the economy has moved into the top five issues facing the country. Almost one in five people (18%) spontaneously mention the economy when asked "what would you say is / are the most important issue(s) facing Britain today?". Political Commentary - Concern About The Economy At Highest Point In Nearly Ten Years

Voters believe the Conservatives have lost economic credibilityVoters believe the Conservatives have lost economic credibility
18 May 2012
The latest Ipsos MORI Political Monitor shows that Labour has closed the gap on the economy and the majority of voters believe coalition has been bad for both the Tories and Lib Dems Voters believe the Conservatives have lost economic credibility

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