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Comment & Analysis

Ipsos MORI boasts world renowned experts on political, social, media and consumer research. Read our analysis of the latest social and consumer issues.

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A white or a blue Christmas? 29 November 2011 This year, only one in five shoppers are leaving their Christmas shopping until December, write Neil Valentine and Jennifer Fisher of Ipsos Marketing in Brand Republic. A white or a blue Christmas?
All Change in the Business World? 15 March 2010 Alex Bollen, Research Director, Ipsos Loyalty, comments on our latest research among business leaders which shows that they feel more optimistic about the economy than at any point in the past six years. All Change in the Business World?
Biggest jump in economic optimism in 30 years of MORI (now Ipsos MORI) polling 1 September 2009 Sir Robert Worcester comments on Ipsos MORI's latest Economic Optimism Index Biggest jump in economic optimism in 30 years of MORI (now Ipsos MORI) polling
Bosses Predict Year Of Pain 1 January 2006 BRITAIN'S business leaders are bracing themselves for a tough 2006, with two thirds expecting the economy to deteriorate over the next 12 months, according to a recent MORI survey. Bosses Predict Year Of Pain
Consumer attitudes towards Christmas ads 26 November 2012 Is Christmas advertising becoming part of the build-up to the big day, asks Keith Glasspoole in Brand Republic. Consumer attitudes towards Christmas ads
Europe Is Flat, but the World Is Not 25 January 2013 Simon Atkinson, Assistant Chief Executive, blogs in The Huffington Post UK on how our latest Global @dvisor survey shows Britons' economic optimism as flat as the UK economy itself. Europe Is Flat, but the World Is Not
Political Commentary - Concern About The Economy At Highest Point In Nearly Ten Years 28 February 2008 For the second month in a row, Ipsos MORI's Political Monitor data shows that public concern about the economy has moved into the top five issues facing the country. Almost one in five people (18%) spontaneously mention the economy when asked "what would you say is / are the most important issue(s) facing Britain today?". Political Commentary - Concern About The Economy At Highest Point In Nearly Ten Years
Profile Matters: The World’s Top Cities 4 September 2013 The most striking finding from the Ipsos Top Cities research is that there are a handful of “superbrand” cities. Profile Matters: The World’s Top Cities
Voters believe the Conservatives have lost economic credibility 18 May 2012 The latest Ipsos MORI Political Monitor shows that Labour has closed the gap on the economy and the majority of voters believe coalition has been bad for both the Tories and Lib Dems Voters believe the Conservatives have lost economic credibility
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