Ipsos MORI boasts world renowned experts on political, social, media and consumer research. Read our analysis of the latest social and consumer issues.
The changing face of media consumption
14 December 2011
UK consumers are increasingly moving away from purchasing physical products and instead turning to the internet, write Gavin Sugden and Tom Cross in Brand Republic.
Wired for Sound
24 February 2012
Biometric research shows just how effective sound can be at driving engagement with ads, writes Louise Brice, director at Ipsos ASI.
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