Ipsos MORI boasts world renowned experts on political, social, media and consumer research. Read our analysis of the latest social and consumer issues.
The power of life changing moments
7 January 2013
As we progress through life there are several key milestones which alter our circumstances in substantial ways and open up potential new markets, writes Lauren Mattey, research manager, Ipsos UU
Jumping out of the outdoor advertising box
4 January 2013
Mike Troy from Ipsos ASI looks at some excellent examples of creative outdoor advertising in 2012 and considers what 2013 will bring.
85% of British adults say they have heard of the Magna Carta
1 January 2013
More than eight in ten British adults, 85%, say they have heard of the Magna Carta, putting it ahead of the King James Bible, says Sir Robert Worcester.
The mobile majority
20 December 2012
Simon Atkinson writes in the Huffington Post UK on the latest tech trends uncovered by our Tech Tracker.
Can the British high street survive?
17 December 2012
Rob Myers in City AM debating how the internet is lending itself as a valuable tool in the retailer’s armoury.
A better understanding of youth crime
13 December 2012
Vickie Chamberlain explores the relationship between victimisation and offending and what can be done to support young people
Is Britannia cool again?
12 December 2012
Deborah McCrudden, Managing Director at Ipsos ASI looks at how “being British” is depicted in our advertising for Brand Republic.
Whatever happened to ‘Corporate Social Responsibility’?
3 December 2012
Robert Cumming asks whether Corporate Social Responsibility was just a fad or has been absorbed into everyday culture?
The value of accurate forecasting
29 November 2012
An interesting approach to how improving company attitudes towards volume forecasting can make a contribution to the bottom line.
Consumer attitudes towards Christmas ads
26 November 2012
Is Christmas advertising becoming part of the build-up to the big day, asks Keith Glasspoole in Brand Republic.
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