How Blair Will Win In May 2001
31 December 1999
There's no mystery behind Labour's poll lead, says MORI's Sir Robert Worcester — it's the Opposition, stupid

10 Myths About The 1997 Election
1 July 1999
Explaining Labour's Landslide Sir Robert Worcester & Roger Mortimore Published 20 July 1999 £19.95 / $35 (inc p&p) by Politico's www.politicos.co.uk

Surveys Hint That The Real Fight Is Beginning At Last
15 April 1997
The Conservatives are up all average three points, to 32 per cent, and Labour is down by four,to 49 per cent, since the first week of the campaign. There have been seven polls published since my report last week and a clear pattern is emerging, led by the MORI poll in The Times last Thursday which so galvanised the Prime Minister.