Ipsos MORI boasts world renowned experts on political, social, media and consumer research. Read our analysis of the latest social and consumer issues.
Everybody wants to be on TV?
14 June 2012
As Twitter enters the TV advertsing arena, Tara Beard-Knowland of Ipsos ASI asks in Campaign: have they chosen the right media for their target market?
5 April 2012
Tara Beard-Knowland looks at Usain Bolt's ads for Virgin and for Visa and at the potential pay-offs - and pitfalls - of celebrities in advertising.
Mass vs. Class
7 March 2012
Tara Beard-Knowland of Ipsos ASI asks if luxury brands can tell their story to the masses without diluting their brand equity.
Mum’s gone to…McFly?!
9 December 2011
As the reality TV season starts to draw to a close what is Ipsos ASI's view on how programme sponsorship has fared? Louise Brice writes in MediaWeek.
Worcester's Weblog: Boring Election - A Myth?
7 April 2010
Sir Robert Worcester comments on the received wisdom that elections time is boring for the majority of the public.
Worcester’s Weblog: Polls apart? No, they are not!
7 April 2010
Sir Robert Worcester reminds the media to look at the share - not at the lead.
TV debates will be wild card in the race to No10
29 March 2010
Sir Robert Worcester, in the Daily Mail's Monday View, writes that the first TV debate between leaders of the three main parties on April 15 could swing the Election outcome.
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