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The Voice of Britain: From Our Archives (2)
12 April 2010
Dr Roger Mortimore examines the polls leading up to the 1979 election, the last time a Labour government entered a campaign while trailing the Conservatives.
The Winner Takes it All
6 June 2012
Data from Ipsos MORI's mobile passive measurement study suggests the early (angry) bird gets the worm, writes Ipsos ASI's Louise Brice in MediaWeek.
There Will Be Blood On The Carpet
13 April 2005
The electorate seem to be settling into a resolve to return Labour to power but with a somewhat reduced majority, according to a face-to-face MORI poll carried out exclusively for the Evening Standard over the last few days.
Think BR: Don't twist the numbers
18 June 2012
Measuring social media reactions to an event is an important way to evaluate a campaign, but a system of benchmarks is crucial to give the numbers meaning, writes Eoghan O'Neill in Brand Republic.
Three Frequently Asked Questions
3 November 2000
There are a number of questions about the polls that we get asked time and time again. Over the next few months, as we run up to the general election that will probably be held next year, I am going to try to answer some of them here. Let us begin with some questions about sampling:
Three in four believe Britain’s governance needs improving
3 June 2009
MORI Founder Sir Robert Worcester looks back to the Major Government and even to the 1970s to contrast how the public felt then about Parliament and contrasts then with now. MPs are all talking about regaining trust. MPs weren't trusted then, and it is even worse now.
Time for finance to get ‘back to basics’?
2 August 2011
Joe Marshall writes in Money Marketing that difficult market conditions will change how banks approach Believability and Uniqueness - two key measures in predicting success of new products.
Tiptoeing Close To The Edge
26 September 2004
The Labour Party at the 1997 general election was rewarded with the biggest landslide since the War. 419 Labour MPs took their seats in the House of Commons across from just 165 Tories and 46 Liberal Democrats and 29 others including 19 from Northern Ireland, an overall majority of 179. Labour won, going away, with a 44 percent share of the vote to the Conservatives' 32 percent and the Liberal Democrats' 17 percent.