From crushed hopes to a collapsible opportunity
22 June 2012
The recent distribution deal between Marks & Spencer and Guy Jeremiah’s Aquatina holds important truths about innovation, and has the potential to go much further writes Jon Weeks in Marketing magazine.

Shouting loud in a hoarse category
25 May 2012
Throat lozenges have been traditional for far too long, and Japanese brand E-ma has the answer, writes Jon Weeks, Director, Ipsos Marketing

Products, products everywhere and never time to think
15 May 2012
Jonathan Weeks in Ipsos Marketing asks: how will your brand rise above the white noise of modern life?

Make sustainability the icing on your products’ cake
6 January 2012
With the likes of Unilever and P&G putting sustainability at the heart of what they do, brands have to start planning for the future now, write Jonathan Weeks and Laura Furniss in Brand Republic.

The High Street is dead, long live the High Street
8 December 2011
Well over two thirds of all shoppers think the best deals can be found online, writes Lucy Fligelstone, research executive at Ipsos Marketing in Brand Republic.

Show mothers (and fathers) you care...
18 November 2011
Mothercare has suffered a tough 2011 with profit warnings and falling sales. It needs to do more to get parents back on side, says Laura Furniss, development manager, Ipsos MORI.

How do you tell someone their baby is ugly?
23 September 2011
Client concepts are often overlooked but with a bit of care they can make all the difference, writes Jonathan Weeks on Brand Republic.

A Brave New World for Britain's Banks
15 September 2011
If Woolworths is allowed to fail, why not Barclays? asks Joe Marshall of Ipsos Marketing in the Wall Street Journal.