A nice cup of tea and a sit down
19 July 2012
What next for the nation’s favourite drink, asks Jon Weeks, Director in Ipsos Marketing in his latest blog for Marketing Magazine.

British shopping habits will not be heavily affected by the Olympics
27 July 2012
Seventy four per cent of UK adults claim they won't be spending more money than usual during the Olympic and Paralympic Games, writes Sasha Birkin in Brand Republic.

Customer Loyalty in 2011
25 November 2011
When it comes to customer loyalty schemes, marketers are starting from a position of strength, writes Simon Atkinson in Brand Republic.

Making Christmas payments easier?
21 November 2012
A new ad for Barclaycard's contactless payment system could herald a big year for innovative mobile payment technologies, writes Matt Prince and Jamie Robertson in Brand Republic.

New Trends in shopping
26 October 2012
Louise Brice in Brand Republic looks at why being able to spot and ride the wave of a new trend is both very difficult and yet extremely profitable if you get it right.

Show mothers (and fathers) you care...
18 November 2011
Mothercare has suffered a tough 2011 with profit warnings and falling sales. It needs to do more to get parents back on side, says Laura Furniss, development manager, Ipsos MORI.

Smell-o-vision: Why perfume ads stink
19 December 2011
Fine fragrance ads have few fans, even among the target audience. In Campaign magazine, Tara Beard-Knowland of Ipsos ASI ponders why this might be.

Store brands gain ground on national brands
17 May 2012
Heather McCarthy examines the effect of store brands' success on national brands in Brand Republic.

The High Street is dead, long live the High Street
8 December 2011
Well over two thirds of all shoppers think the best deals can be found online, writes Lucy Fligelstone, research executive at Ipsos Marketing in Brand Republic.

The loyalty equation: usability vs. visibility
16 January 2012
With new technologies meaning that loyalty schemes can be embedded further and further into our lives, how far is too far? Fiona Moss writes for The Grocer.