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A New Poster Girl. Or Boy.
8 March 2012
Louise Brice blogs in MediaWeek on facial recognition in advertising and what consumers perceive as true innovation.
A nice cup of tea and a sit down
19 July 2012
What next for the nation’s favourite drink, asks Jon Weeks, Director in Ipsos Marketing in his latest blog for Marketing Magazine.
A power that can be felt
1 December 2011
Understanding emotional response to advertising is a goal pursued by advertisers, agencies and research agencies alike writes Keith Glasspoole of Ipsos ASI in Campaign magazine
A Question of Identity?
9 June 2004
Eight in 10 (80%) of the adult British population say they are in favour of ID cards, and slightly more (83%) say they would be happy to carry the card at all times — according to a MORI survey carried out for specialist IT consultancy Detica [note 1].
A Shock To The System
6 April 2005
MORI's first poll of the General Election, published in the Financial Times on the day the election was called from fieldwork the previous weekend caused a shock to the system, as there was a warning in it for all three major political parties. For the record, Populus in the Times had Conservatives at 35%, Labour at 37%, Lib Dems at 19% and others at 9%. NOP in the Independent had Conservatives at 33%, Labour at 36%, Lib Dems at 21% and others at 10%. ICM in the Guardian had Conservatives at 34%, Labour at 37%, Lib Dems at 21% and others at 8%.
A Transport of Delight
11 January 2002
The attention span of both the British public and the news media that serve them is a short one. When there are no new developments in a story it quickly slips from the front pages, whatever its real importance, and for the public out of sight is often out of mind.
A Transport of Delight
11 January 2002
The attention span of both the British public and the news media that serve them is a short one. When there are no new developments in a story it quickly slips from the front pages, whatever its real importance, and for the public out of sight is often out of mind.
A white or a blue Christmas?
29 November 2011
This year, only one in five shoppers are leaving their Christmas shopping until December, write Neil Valentine and Jennifer Fisher of Ipsos Marketing in Brand Republic.
Achieving social media success
7 September 2012
Despite people predicting the end of social media every time Facebook shares drop, social media is now stronger than ever, writes Ines Nadal, Research Manager, Ipsos ASI.