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Music Can’t Buy Me Love
25 July 2014
On the 50th anniversary of The Beatles' A Hard Days Night, Ipsos MediaCT's John Carroll looks at whether music can buy love for today's generation.
Beer Brands – Entertain & Be Relevant this World Cup
25 June 2014
Latest Campaign Blog from Tak Ha of Ipsos ASI looks at 3 lager brands and their football-themed ads to see which was best able to resonate and generate positive brand impact, amongst fans and the general public.
They see her Rowling, they hatin'...
12 June 2014
In follow up to his last blog - Liam Fox-Flynn, guest blogger for Campaign writes about the Scottish Referendum from a celebrity endorsement perspective, looking at how system 1 & 2 thinking come into play.
10 June 2014
Latest Campaign blog from Tara Beard-Knowland & Rachael Camp looks at how the 'selfie' is an effective marketing tool and how brands are leveraging it within their campaigns.