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The Empowered Female Consumer: A New Representation of Women in Advertising? 25 July 2014 Latest Campaign blog from guest author Rachel Camp looks at consumer empowerment in advertising, citing the Always' 'Like a Girl' campaign.  The Empowered Female Consumer: A New Representation of Women in Advertising?
Music Can’t Buy Me Love 25 July 2014 On the 50th anniversary of The Beatles' A Hard Days Night, Ipsos MediaCT's John Carroll looks at whether music can buy love for today's generation. Music Can’t Buy Me Love
China meat scandal: Are consumers turning on Western fast food brands? 24 July 2014 In light of another food scandal, Managing Director of Ipsos MORI Reputation Centre, Milorad Ajder, discusses the power of trust and image in City AM.  China meat scandal: Are consumers turning on Western fast food brands?
Blog: Measuring Financial Security and Vulnerability 18 July 2014 Charles Adriaenssens of our Ipsos Loyalty Financial team spoke at the House of Commons about our Genworth research in 20 countries on household financial vulnerabilities. Blog: Measuring Financial Security and Vulnerability
What do school leaders and the public really think? 30 June 2014 Ben Page, chief executive, blogs on the findings of our survey for The Key network of school leaders. What do school leaders and the public really think?
Beer Brands – Entertain & Be Relevant this World Cup 25 June 2014 Latest Campaign Blog from Tak Ha of Ipsos ASI looks at 3 lager brands and their football-themed ads to see which was best able to resonate and generate positive brand impact, amongst fans and the general public. Beer Brands – Entertain & Be Relevant this World Cup
The Leadership of Ed Miliband - How Does He Compare? 24 June 2014 Harry Carr compares Ed Miliband's ratings with previous leaders of the opposition for the Huffington Post The Leadership of Ed Miliband - How Does He Compare?
Business confidence levels differ amongst small and medium businesses in the Eurozone 13 June 2014

Andrew Croll shares the latest business confidence results for SMEs in the Eurozone.

Business confidence levels differ amongst small and medium businesses in the Eurozone
They see her Rowling, they hatin'... 12 June 2014 In follow up to his last blog - Liam Fox-Flynn, guest blogger for Campaign writes about the Scottish Referendum from a celebrity endorsement perspective, looking at how system 1 & 2 thinking come into play. They see her Rowling, they hatin'...
Selfie Obsession 10 June 2014 Latest Campaign blog from Tara Beard-Knowland & Rachael Camp looks at how the 'selfie' is an effective marketing tool and how brands are leveraging it within their campaigns. Selfie Obsession
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