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Yes, that’s a fine result but what does it really mean?
18 August 2014
The face of public engagement is changing with more open consultation and fewer representative surveys being done. Both approaches are valid, but which one is the best approach for gathering the information that you need? Rose Neville discusses the benefits of both in her blog.
Neuroscience and marketing: what you need to know
6 August 2014
Marketing Week's feature on neuroscience research includes an interview with Ipsos ASI, predicting that neuroscience research business will generate more than five times as much income this year as it did just two years ago.
Driving DAB Forward
31 July 2014
Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.
Music Can’t Buy Me Love
25 July 2014
On the 50th anniversary of The Beatles' A Hard Day's Night, Ipsos MediaCT's John Carroll looks at whether music can buy love for today's generation.