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iPhone still leads the way as Smartphone ownership continues to growiPhone still leads the way as Smartphone ownership continues to grow
29 June 2012
As iPhone celebrates its 5th birthday, our latest Ipsos MediaCT Tech Tracker indicates it has led the way to 45% smartphone ownership amongst GB adults. iPhone still leads the way as Smartphone ownership continues to grow

Smartphone advertising: form, functionality and brandSmartphone advertising: form, functionality and brand
10 January 2012
Louise Brice of Ipsos ASI in Campaign magazine blogs on Smartphone ads - who are the winners? Smartphone advertising: form, functionality and brand

Confusion over smartphone operating systemsConfusion over smartphone operating systems
14 February 2011
Smartphone operating systems are a world of confusion for users according to Ipsos MORI's Mobile Operating System Syndicated Study. Confusion over smartphone operating systems

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