Read the latest news and research findings from Ipsos MORI. Access media resources and information for journalists and programme makers.
Filter Latest News...
Use the Tag Cloud on the right to filter by a Keyword.
Steve Jobs fact #65
10 November 2011
Louise Brice of Ipsos ASI writes in Media Week on Steve Jobs as a brand guardian at Apple and how a single minded vision, delivered across platforms, is the key to successful advertising.