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Of mascara and make-believe
12 November 2012
Jo Lee, Research Manager at Ipsos ASI looks at how make-up brands have to walk a fine line when advertising to avoid falling foul of ASA's guidelines.
Marketing to women
5 November 2012
Rob Alleyne at Ipsos ASI looks at the increasing number of brands choosing to target marketing campaigns specifically at women and highlights that there are a few key factors that need to be considered.
A nice cup of tea and a sit down
19 July 2012
What next for the nation’s favourite drink, asks Jon Weeks, Director in Ipsos Marketing in his latest blog for Marketing Magazine.
Can you stop once you pop?
06 July 2012
How much should brands help consumers manage their diets and calorie intake through their products, asks Jon Weeks of Ipsos Marketing in Marketing Magazine.
The search for white space
25 May 2012
How do we understand the world of evolving psychological needs, asks William Landell Mills of Ipsos Marketing in Brand Republic.