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Ipsos MORI voted a Business Superbrand 6 March 2013 Ipsos MORI is proud to announce that it has been officially named as a Business Superbrand in the influential annual survey that identifies the UK’s strongest business-to-business brands. Ipsos MORI voted a Business Superbrand
Graphing Likes 1 February 2013 In her latest blog Ines Nadal, Head of Trends and Futures, Ipsos ASI considers the impact Facebook Graph might have on brands. Graphing Likes
Of mascara and make-believe 12 November 2012 Jo Lee, Research Manager at Ipsos ASI looks at how make-up brands have to walk a fine line when advertising to avoid falling foul of ASA's guidelines. Of mascara and make-believe
Marketing to women 5 November 2012 Rob Alleyne at Ipsos ASI looks at the increasing number of brands choosing to target marketing campaigns specifically at women and highlights that there are a few key factors that need to be considered. Marketing to women
Super Fly Guy Felix gives Red Bull its Wings 26 October 2012 Claire Emes and Gabriela Mancero in MediaWeek say Red Bull Stratos's daring aeronautic mission shows how science can prove very lucrative for brands. Super Fly Guy Felix gives Red Bull its Wings
Bond, brands and social: product placement and online buzz 25 October 2012 Eoghan O'Neill of Ipsos MORI takes a look at the brands featured in Skyfall generating online conversations...even before the film is released. Bond, brands and social: product placement and online buzz
The Brits' approach to innovation - our understated nation 14 August 2012 In this year of celebration Britain has the opportunity to showcase its innovative spirit, writes Jennifer Fisher of Ipsos Marketing in Brand Republic. The Brits' approach to innovation - our understated nation
A nice cup of tea and a sit down 19 July 2012 What next for the nation’s favourite drink, asks Jon Weeks, Director in Ipsos Marketing in his latest blog for Marketing Magazine. A nice cup of tea and a sit down
Can you stop once you pop? 06 July 2012 How much should brands help consumers manage their diets and calorie intake through their products, asks Jon Weeks of Ipsos Marketing in Marketing Magazine. Can you stop once you pop?
The search for white space 25 May 2012 How do we understand the world of evolving psychological needs, asks William Landell Mills of Ipsos Marketing in Brand Republic. The search for white space
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