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Make sustainability the icing on your products’ cake
6 January 2012
With the likes of Unilever and P&G putting sustainability at the heart of what they do, brands have to start planning for the future now, write Jonathan Weeks and Laura Furniss in Brand Republic.
Buying into it - making the consumer case for low-carbon
10 March 2011
New research by Ipsos MORI for the CBI shows that if manufacturers, government and retailers want to increase takeup of low carbon products which can help tackle climate change, they will need to talk in terms of 'energy efficiency' and demonstrate how low carbon can help reduce the running costs of products.
Consumers Oppose Nanny State On Plastic Bags
13 March 2008
In the wake of possible impending legislation which will force retailers to charge for plastic bags, new research from Ipsos MORI indicates that the government may face consumer opposition to their plans - particularly from less affluent shoppers who resent being dictated to on this issue.