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24 May 2013
Louise Brice, Research Director at Ipsos ASI looks at the pace of product innovation, and how brands need to evolve, adapt and innovate. No mean feat.
A Snapshot of Britain
26 February 2013
An intriguing snapshot of Britain in 2012, from what invention we’re most proud of, to our favourite sip and tipple.
Shutters close on Jessops
10 January 2013
Jon Weeks, Director at Ipsos Marketing looks at the demise of Jessops on the High Street, and what lessons can be learnt for FMCG categories in 2013 and beyond.
Tis the season to be flu-ey
30 November 2012
Jon Weeks from Ipsos InnoQuest on how flu jabs, vomiting bugs and cleaning can create brand opportunities..
The value of accurate forecasting
29 November 2012
An interesting approach to how improving company attitudes towards volume forecasting can make a contribution to the bottom line.